The Agency was asked to imagine a communication campaign in association with ‘buzz’ with the aim to significantly increase the use of the Vaudoise Property website  www.immobiliervaudois.ch

In pursuit of this objective, SABINA &Cie SA developed and organised a competition doubling as a large promotional operation with buzz at the Salon Immobilier, Lausanne, Le Comptoir of North Vaudois and in the main commercial centres in the region of ‘L’Arc Lémanique’

The Headline of the campaign was : La clé de votre futur logement! / The key to your future housing!

More than 50,000 competition keys were made and distributed to the heart of their targets by hosts and hostesses.
The competition was supported by the more traditional media like F12 posters in the commercial centres, radio spots and press announcments in the daily 20 minutes.