Devising a sponsorship strategy with strategic planning to associate the Swiss Fashion TV Tour with the Lancia brand. Supervision of contracts and agreements drawn up between the partners. Concept marketing and organisation of a competition at national level involving all of the dealerships and the general public in the three language regions. Organisation and management of the logistics for the events (with the display of Lancia models) in 9 Swiss cities. Average number of participants: 350 to 700.