Launch of the new Alfa GT
Design, execution and organisation of an event bringing together 1,650 people at the MAD Club of Lausanne for the launch of the new Alfa GT. Aim of the event: to motivate the network of dealers. Communicating the feminine values of the brand, by seeking to associate the lines and design of the new vehicle with Italian fashion. 
Our brief: seeking a strong partner (MAX MARA), negotiations with all of the involved actors, organising the fashion show, organising a concert, music, decoration of the venue, cross media involvement with the collection of addresses via a pop-up, placed online for the event at www.alfaromeo.ch