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Alfa Romeo - Maag Event Hall (ZH)
Launch of the Alfa Romeo 147 VIP Edition
Design and organisation of an international event at Maag Event Hall (ZH) for the launch of the new Alfa 147. Search for partners, approaches to: Max Mara Italy (exclusivity), La Perla Italy and the singer Beverly Knight. Cross media communication campaign surrounding the event. Management and monitoring of production for the campaign, the event and the CRM database. Number of participants: 2,650.
