Launch of the new Alfa Romeo 147 VIP Edition
Design and organisation of an international event at Maag Event Hall (ZH) for the launch of the new Alfa 147. Search for partners: Max Mara Italy (exclusivity), La Perla Italy and the singer Beverly Knight.
Cross media communication campaign around the event. Management and production monitoring for the campaign, the event and the CRM database. Number of participants: 2,650.