Methodology

No matter how your company is organised, it is subject to today’s fast changing world, confronted to new expectations, new habits and new needs. To face these new challenges and better coach you on visual, web, advertising communication, and event organization, Sabina Advertising agency offers its partners new adapted communication and strategic tools, joining both traditional and modern technologies.

We clearly adapt our work methodology to our partners’ needs and targets. Taking the time to listen and understand, being available, curious, respectful and thinking ahead will ensure a thought-out, responsible yet original and innovative communication. We are therefore convinced that for it to be powerful, long-lasting and efficient, your communication should be developed on your own values. It is within this framework that we have defined the agency’s philosophy and grounded our work methodology.

1. Listening and analyzing

This first step is dedicated to understanding your universe, learning to know you, identifying and defining the constraints and opportunities specific to your project. We need answers on the listed points:

All these questions will help us develop pertinent communication tools and spread your message.

2. Brainstorming and strategy

During this step we will analyse your objectives in their context and establish the communication strategy best adapted to your needs and means and come up with the best solution, guaranteeing a coherent message and efficient communication. Accuracy and proficiency is our motto.

3. Budget or quotation/offer

Our expertise cleary makes us differentiate « budget » from « quotation ». By identifying your expectations and needs, we immediately know how to delimit and frame the advertising costs even when the media or production parameters are unknown.

We call this document the « budget », not to be confused with an « offer or quotation » that can be established only when the media, frenquency, production quantity and type of solution have been defined.

4. Concept, verbal and visual creation

The creation phase requires research and reflection. During this step, we will always suggest 2 or 3 different concepts, consistent with your marketing objectives and business issues. Once you have chosen the concept you want to go ahead with, we can then work on various forms of verbal and visual supports and can adjust them.

5. Realization and production

By choosing the proper communication channels you will guarantee the coherence and pertinence of your strategy, allowing you to stand out and highlight your values and identity. Sabina Advertising offers its wide experience in the fields of marketing, operational support creation, web, publishing, audiovisual production, advertising and digital campaigns. Our know-how and expertise will serve your communication and guarantee opitmal visibility so you can become known more widely.

One of our strengths lies in our integrated graphic studio, printing lab (for various sizes) and audiovisual editing lab. They give the agency the flexibility to print various sizes of posters APG – SGA (F4-F12-F200) luminuous or not, and even bigger sizes for building fronts, without having to subcontract.

6. Follow-up and monitoring

At this stage the agency’s work is not yet completed. Our duty goes further than simply producing your project; we will accompany you up to the monitoring phase and through the completion of a full survey on our service. This will make your communcation flexible and reactive, especially when dealing with digital strategic communication and business intelligence referencing. Your message will aways be adapted and efficient.